Businesses hoping to maximize returns on their email marketing campaigns should ensure they supply their opt-in contacts with good content, marketers have been advised.
An article published by the Compelling Marketing Blog, urged firms to ensure their contacts consistently receive useful information.
Furthermore, it recommended businesses then publish their email marketing content through their blog or on their website to ensure they are gaining as much benefit as possible.
"Ezines are an easy and inexpensive way to keep in touch with prospects and clients so that your business is top-of-mind when they are ready to buy," the blogger added.
Recently, search engine optimization agency Brick Marketing warned that many email marketing messages are simply adverts and links, with little other than promotional content.
It asserted that consumers enjoy reading informative or funny email marketing messages, which helps increase the effectiveness of the medium.
Furthermore, the agency added, good quality information can lead to people recommending a newsletter, which will boost the number of people receiving a firm’s information.
