On Monday, Google rolled out its latest update, Panda 3.3, which builds on the 3.2 update released in mid-January. According to a post on the company’s Inside Search blog, the 3.3 update is simply a data refresh to ensure that indexed web data is as accurate as it can be.
In the past, even minor Panda updates have hurt some companies’ standing on search engines. However, even as Google continues to alter its Panda algorithm, businesses can take some precautions to avoid potential issues.
More than anything, Google is focused on delivering high-quality content to users of its search engine. Generating high-quality content marketing material will help companies ensure that their website is regularly populated with interesting, dynamic content that keeps search crawlers coming back and readers engaged.
Among other updates Google announced were improvements to the identification of a company’s home page, greater local relevance for YouTube content and more related searches.
Similarly, Google announced last week that it would improve its use of related search for Image searches. Brafton reported that users can now preview three separate related searches on the original SERP with a hover feature.