Google announced a new iPad search app aimed at simplifying mobile search and making social sharing easier for those using the popular tablet. The update helps position search and social marketing efforts for more engagement with tablet users.

Google recently detailed the release of its new iPad search app in its mobile blog. The new tool will streamline search from the popular tablet, and the company has added Instant Search to its iPad app to bring speed to mobile search.

Once a user selects a link from the Google SERP, the page will load in a new window, preserving the SERP itself. Google says this will make it easier to navigate search results as it allows users to click a page and click back to the SERP to look for further results.

The new iPad search app necessitates site speed; Brafton has reported that web experience is key to mobile with the majority of mobile internet users saying they wouldn’t wait more than five seconds for a page to load. Now, the iPad search feature lets users easily choose other relevant pages if it takes too long for one page to load.

Google said it has also altered its Image Search for iPad users. Once an image is selected, a gallery will pop up containing all images related to a query, which means users can scroll through results, rather than opening and closing each image individually.

Two other additions will make social sharing and locating relevant content easier. A +1 button will appear in a toolbar, so users can share a page on their Google+ account directly from Google’s iPad app. Moreover, the magnifying glass next to the +1 button acts as a Find command, so users can navigate directly to the content relevant to their search queries.

Mobile search is quickly becoming more popular, and Google’s efforts to simplify the process further highlight the need to use SEO and other web marketing capabilities to create a high-quality user experience on the web.

Mobile web access, in general, is increasing rapidly. Brafton reported earlier this year that mobile web access will likely surpass desktop use by 2015, which places a premium on constant SEO content marketing updates: Google says mobile search “never stops.”

Joe Meloni is Brafton's former Executive News and Content Writer. He studied journalism at the University of Massachusetts, Amherst, and has written for a number of print and web-based publications.