Nobody is perfect, so it’s foolish to think that Google’s Penguin 2.0 would catch every spam site on the web. Since it’s roll out earlier this week, the latest version of Penguin has targeted a wide variety of low-grade sites, and largely improved how people discover web content online.
However, there have also been reports that Google is still ranking low-quality sites, and the search engine makes it easy for people to submit these URLs to the company directly. Google’s Distinguished Engineer Matt Cutts tweeted about the Penguin Spam Report, asking web users to diligently notify the search engine if they come across pages that shouldn’t rank as high as they do in SERPs. The form, which can be accessed here, requests the URLs of spam sites, the URLs of search results that showed the links and additional information that may pertain to the issue.
Marketers looking to strengthen their link building efforts and Penguin-proof their websites should check out Brafton’s latest infographic “How To Avoid A Fight With Penguin.” It offers six steps to cleaning up backlink profiles and building high-quality linkbacks with custom content.