In its January 2012 U.S. search engine rankings report, market research firm comScore found that Google has reassumed control of two-thirds of the search marketing, gaining 0.3 percent in the month. More than 66 percent of search queries in January were conducted on Google, compared to 15.2 percent for Bing and 14.1 percent on Yahoo.
Ask.com also saw some minor gains, moving from 2.9 percent to 3 percent of the market. AOL landed fifth, remaining at 1.6 percent from the previous month’s report market share.
Searches as a whole fell in January, as the holiday shopping rush inflated search totals in December, as it does most years. Brafton recently reported that Americans spent more than $50 billion online in December, further signaling the value of cross-engine SEO in terms of catching clicks and cash from searchers.
Progress from other companies, however, has done little to cut into Google’s lead. SEO campaigns should still focus on Google users as the company strives to create the best possible search experience – even if the strong January performance for Google and Bing set up an interesting battle between the companies.