Google Boost was unveiled last October as an ad platform that helps marketers connect with local customers, and now the search giant has announced it is bringing this tool to mobile channels. This may be good news for marketers who hope to draw on-the-go shoppers into their store locations.
For those unfamiliar with Google Boost, the service enables marketers to create campaigns that target local customers. The introduction of Boost to mobile devices may increase the likelihood that businesses bring gain foot traffic from locally targeted ads.
Boost ads will now appear on Google search results for Android and iPhone devices. The feature is taking effect immediately for current Boost advertising partners, and other marketers might want to get on board.
Brafton has reported that consumers are likely to look for information about nearby businesses via their mobile devices, and Google says it hopes Boost ads for mobile will "give advertisers the opportunity to reach these customers exactly when they are looking for local businesses on their phones."
This announcement follows Google's recent announcement that it is also enhancing local advertising by letting users upload photos to Google Places pages. As Brafton reported, marketers might find that images lure Google searchers to their store locations.