Marketers should note that Google is undergoing a number of changes, including Quality Score reports for companies' AdWords campaigns.

Companies that use Google’s Quality Score to evaluate their SEO value and content marketing efforts will soon see different metrics when they check their reports. An official Google Inside AdWords blog post announced that its new reporting method will be rolled out globally within the week. This update will not change brands’ AdWords campaign performance, but it will give marketers and SEOs a more accurate picture of their Quality Scores.

“[Now] the Quality Score in your reports more closely reflects the factors that influence the visibility and expected performance of your ads. We hope that providing you more transparency into your 1-10 Quality Score will help you improve the quality of your ads,” the post states.

“We hope that providing you more transparency into your 1-10 Quality Score will help you improve the quality of your ads.”

Marketers should expect their Quality Score reports to closely represent their landing page experience, expected clickthrough rates and ad relevance. While these numbers may differ from those in previous reports, they will not actually impact paid ad performance of search rankings. Google is simply offering a closer look into the factors it already uses to determine a domain’s relevance.

This update comes on the heels of a number of announcements from the search engine. Brafton previously reported that Google is taking a closer look at companies’ attempts to attract backlinks, from press releases with optimized anchor text to advertorial publication and low-quality, widespread guest blogging.

Lauren Kaye is a Marketing Editor at Brafton Inc. She studied creative and technical writing at Virginia Tech before pursuing the digital frontier and finding content marketing was the best place to put her passions to work. Lauren also writes creative short fiction, hikes in New England and appreciates a good book recommendation.