Google recently announced a content analytics dashboard update that will delight the aspiring content marketer in us all. Within a few weeks, marketers and online content strategist will be collaborating and evaluating website performance simultaneously, using new dashboard sharing capabilities.
A Google Analytics blog post reports that new features will provide marketers with a “Share Dashboard” option that gives certain individuals access to the templates and metrics. Private dashboards will be grouped separately from those that are shared.
With the new Dashboard sharing capabilities, web masters and marketers can work together through a single entry point as they measure keyword progressions, assess bounce rates and edit templates to reflect new goals.
Content analytics is just as essential to strong web presences as blog articles and social media posts themselves. If brands don’t have measurable goals and metrics in place, they won’t know which campaign efforts are successful and worth repeating.
Brafton previously covered a ClickZ interview with a senior business optimization consultant at Sitecor, Christopher Nash, who said companies often put analytics on the list of things they don’t have, but wish they did.
Sharing important site performance metrics will also be crucial for successful relationships between various departments. A recent MailOnline survey revealed that 37 percent of advertising and marketing executives are now purchasing branded content from third-party content producers as they face increasing pressure to create highly visible web presences. When all parties involved have direct access to real-time data, they can ensure published web content achieves the right benchmarks and delivers ROI.