In its Webmaster Central blog, Google announced the rollout of crawl error alerts that will help marketers make adjustments to their sites when Googlebot detects excessive error messages or other problems with pages.
According to the release, other issues Google will alert webmasters to include frequent timing out of pages or slow-than-usual load times. Providing marketers with up-to-date information regarding the health and performance of their websites is the latest step in Google attempting to help companies succeed with SEO.
On top of the alerts, Google will provide users with advice and suggestions designed to guide webmasters in addressing these issues. While many will have their own teams capable of improving problems, some may not have the technical capability to improve the errors. Guiding them through the process will make it easier for smaller companies or those without larger IT teams make SEO work for them.
In recent months, Google has launched a few adjustments to Webmaster Tools and its analytics suites to aid companies in developing sites that are user-friendly and in line with technical considerations of its search algorithms. For example, Brafton highlighted the addition of the Entrance Tab to Analytics Page reports, which shows marketers how frequently their top pages also serve as landing pages to their site.