Google recently launched HowToGoMo.com to help business develop mobile websites. As Brafton has reported that mobile search activity never stops, it may be wise for website marketers to make their SEO content easily accessible to on-the-go shoppers.
The GoMo service site provides businesses a directory of mobile developers, a mobile marketing best practice list and a tool that shows businesses what their current website looks like on a mobile device. Citing the case of TicketsNow, a subdsidiary of TicketMaster, HowToGoMo highlights some benefits of adding a mobile site in a case study.
“In the first month after TicketsNow launched the mobile site, average order values from mobile devices increased 8 percent, conversion rate grew by a sustained 50 percent and sales grew by 100 percent,” Google wrote. “The mobile site also increased return on ad spend by 30 percent.”
Brafton recently reported that 210 percent more businesses have launched mobile websites in 2011 compared to 2010. Moreover, a separate Brafton report said that experts expect mobile web use to surpass internet access from desktops by 2015, as smartphones and tablets become more capable and affordable.
As mobile use grows, the enterprise tasks improved by mobile integration are essentially limitless. Social media marketing campaigns, for example, will receive greater attention when paired with mobile. According to comScore, more than 70 million Americans accessed social media applications from mobile devices in August.