Google’s latest homepage redesign is an homage to women around the world, as International Women’s Day is celebrated by various countries throughout the globe.
Throughout Thursday, the holiday was a trending topic on Twitter, as social media users turned to the microblogging website to honor women who have made a difference in their lives. Oddly, even with the Google doodle, International Women’s Day did not register as trending search term at press time.
For businesses, International Women’s Day represents a strong opportunity to insert a timely topic into news content marketing campaigns. Any business can leverage the topic in this instance, simply by creating articles or blog posts recognizing female pioneers in specific industries. For instance, the National Lawyer’s Guild has created a timely post all about innovative females who have fought for equal rights.
Using trending search and social topics has several benefits for businesses with content marketing campaigns. The timeliness can help leverage growing search volume or social activity. Moreover, when created by experienced, industry-focused content writers, trend-friendly content gives prospects an interesting read, which can improve the company’s reputation on the web.
Brafton has highlighted similar events recently, including Martin Luther King Jr. Day, which Google gave a doodle and businesses used to create relevant content that honored the civil rights activist.