Google has announced a new search blog that may offer marketers valuable SEO insights. The Inside Search blog is designed to offer “regular updates on [Google] algorithms and features.”
The company explains that the blog is a new approach to answering search questions. Google is building off of the search-related content currently available in its Official Google Blog (which features weekly search wrap-ups), as well as content from its help center for search and its Webmaster Central blog, bringing all search info to one central site.
Google says the search blog also meets increasing demand. Feedback indicated “people wanted their search news and information as it happens,” claims the company.
For marketers, this might indicate a growing competitiveness for knowledge about SEO to keep up with the latest Google developments. Indeed, Brafton has reported that 86 percent of marketers are investing in SEO this year.
Those who want to get an edge in Google search should heed the SEO advice the company recently offered in its Webmaster Central blog. “Focus on developing high-quality content rather than trying to optimize for any particular Google algorithm,” the company said, emphasizing the necessity of a quality content marketing strategy.