A new Google+ feature highlights links and topics trending on the social network within Google search.

An “Actively discussed on Google+” feature is popping up on Google SERPs. The notation shows up when a particular link or topic generating substantial buzz on the social network appears in results. The move further demonstrates the value of social media marketing with Google+, given the continued growth of the network within other Google products.

The Actively discussed information appears below a link’s description on the SERP. Additionally, a “Show” button allows users to see the conversation surrounding the link or website directly on the SERP. A “Hide” button can also be clicked to then minimize the content.

Since Google+’s launch in June 2011, marketers have anticipated aggressive integration between search and the company’s social platform. The Actively discussed tool comes shortly after the roll out of a Share feature that allows Google users to post links they see on their SERPs directly to their Google+ accounts.The Actively discussed tab will help Google+ drive traffic.

While Google continues to search for new ways to drive users to Google+, it appears to be keeping those using the site happier. Brafton recently highlighted a report from the American Consumer Satisfaction Index that found Google+ users were happier than account holders for any other social network. According to the study, Google+ received a score of 78, while Facebook users pegged their satisfaction at 62.

Joe Meloni is Brafton's former Executive News and Content Writer. He studied journalism at the University of Massachusetts, Amherst, and has written for a number of print and web-based publications.