Google+ may be relatively new and undeveloped compared to Facebook and Twitter, but it's a worthwhile tool for SEO.

Google+ marketing is still a new and relatively undeveloped strategy compared to those on social media giants Facebook and Twitter, but a new report from Simply Measured indicates that the top 100 brands on Google+ have a total of 23.2 million followers. Although brands enjoy significantly more fans on Facebook, Google+ has gone from 1.1 million to 23.2 million fans in less than one year, a significant jump.googleplus pages

Content marketers looking to gain a competitive edge should consider turning to Google+ to develop brand awareness, especially as companies are gaining more followers on the site. Alongside Facebook, Twitter, Instagram and Foursquare, Google+ may find a happy home in social media marketing initiatives.

Brafton published an article about how marketers can use Google+ as part of their strategy, noting that the platform needs to be used differently than other social media platforms because of the unique search benefits the network offers. Articles and shares brand updates that get +1-ed on Google will help sites improve search rankings, aiding in SEO strategy. Companies can create brand Pages, link Google+ Pages to search advertisements and add Google+ badges to websites to build connections between a site and its Google+ presence for maximum gain.

Content marketers looking to get ahead should consider adopting Google+ as part of the big picture, especially as it may become more popular as an SEO tool in the future.

Emma Siemasko is a former member of Brafton's editorial team. Emma has experience with blogging, travel writing, industry news, SEO and content marketing. She used to live in South Korea, where she mastered the art of using metal chopsticks.