On its Small Business blog, Google detailed a new Consumer Surveys service aimed at helping companies better understand their target audiences.

On its Small Business blog, Google announced the launch of Consumer Surveys, a service from the company that will allow organizations to create polls to gauge the potential success of different products, services and other ideas. The surveys provide B2C companies with an inexpensive option for research that can inform content marketing campaigns.

Businesses can create the surveys, which are entirely customizable, and collect results for $0.10 per response. While this is similar to other market research options, Google believes it will be more beneficial for companies because its surveys will be less expensive. However, the ultimate accuracy will be interesting to assess since it’s likely anyone visiting a website will be able to take the survey.

In a video discussing the new service, Google said that companies can offer their respondents access to premium content or other benefits in exchange for their insights.

Among the most difficult elements of content marketing is tailoring articles or blog posts to suit to target audiences and emphasize the service or product benefits that will most appeal to them. Businesses can use Google’s new Consumer Surveys to guide their content marketing strategies.

Understanding the needs of a target audience is critical to the success of any campaign. Brafton recently reported that businesses in the men’s health industry have an especially strong avenue to attract new prospects with content marketing, as male consumers increasingly seek health information.

Joe Meloni is Brafton's former Executive News and Content Writer. He studied journalism at the University of Massachusetts, Amherst, and has written for a number of print and web-based publications.