Companies that have a Google+ Pages account will see their pages (in many cases, it seems) linked just below their website on the Google SERP. In some cases, the accounts seem to be a bit lower on the page, but Brafton is still seeing G+ Pages on Page one, giving marketers prime real estate for brand queries.This adds the the benefits of social media marketing with Google+, as the company already allows users to navigate directly to Google+ Pages by inserting the “+” character before a company’s name with a search query.
Plus, this makes branded pages easier to find, which could help boost Google+ engagement. In some cases, content businesses have shared on G+ are also directly published on the SERPs.
Users can add companies to their Circles directly from the SERP as part of the feature.
While some have questioned the ultimate value of Google+ in the face of continued growth of Facebook and Twitter, Google has remained confident as it rolls out new features of the service. By integrating Pages more seamlessly with its search, Google can help drive traffic to its social platform. Moreover, making it as easy as possible for users to access and share content on Google+ will encourage greater use.
Among other adjustments Google has made for easier use of its social network is the integration with third-party social media management applications, such as HootSuite and Involver, Brafton reported.