Despite a strong start, Google+ has struggled to maintain it strength, as 89n found that posts on the social media service have fallen 41 percent in the last two months.
Google’s social media website launched on June 28, 2011, as an invite-only network, while the company worked to optimize the service. As the company works to perfect the platform, 89n’s data suggests users may be losing interest, which could impact Google+’s otherwise strong marketing potential.
In the earliest stages, Google+ users totaled an average of 1.4 unique public posts per day. However, that number has diminished rapidly as some have questioned the true use and value of the social network.
Google has adamantly warned businesses not to create accounts, while it develops a separate tool for businesses to use the website for social media marketing. Beyond that, users unwilling to share certain information have seen their accounts deleted by Google. The company has publicly announced any profiles containing pseudonyms or incomplete names will be deleted.
Brafton reported in August that the demographic enjoying Google+ most was aged between 18 and 34 and nearly 49 percent of people searching for Google+ earn more than $75,000 annually. However, the platform is still struggling to differentiate itself from Facebook and Twitter in other demographics.