Google released an update to its Panda algorithm for the first time in 2013.

Google waited a few weeks into 2013 to issue its first Panda refresh of the year, but the update has arrived, according to a Tweet posted by Google. The Panda algorithm sweeps through web content in an effort to present the best possible search results to users, getting rid of dicey, low-grade content. The new update will affect 1.2 percent of English queries, reported Google.


Google’s Webmaster Central Blog gave website owners more information about how to improve their content, detailing what makes up a high-quality site. Google posted a number of questions, a few of which are shown below:

  • Would you trust the information presented in this article?
  • Are the pages produced with great care and attention to detail vs. less attention to detail?
  • Would users complain when they see pages from this site?

SEO experts and marketers hit by Panda should be sure to read through Google’s list of questions to improve their content marketing strategies, consulting experts if necessary.

Emma Siemasko is a former member of Brafton's editorial team. Emma has experience with blogging, travel writing, industry news, SEO and content marketing. She used to live in South Korea, where she mastered the art of using metal chopsticks.