A report from the Next Web reveals that Google will soon launch a commenting platform, which could help drive traffic to Google+ while boosting interaction metrics and SEO for sites.

In its latest push to improve the appeal of its social network, Google announced it will soon release a comment platform for integration on third-party websites, according to a report from the Next Web. The system will presumably alert Google of comments on a site. This could prove to be an SEO and Google+ marketing boon as visitor interactions promote website visibility on Google’s channels.

Google announced the initiative at G-Saudi Arabia this week, along with a series of other new services.

Currently, Facebook’s commenting platform is used by countless websites, which helps businesses integrate their website content with social media marketing campaigns. Facebook’s system allows users to login using their Facebook credentials, making it more likely that they’ll engage since they don’t have to create a whole new account.

Google’s comment system may be an attempt to challenge Facebook and gain more users for the search giant’s social network. Google+ has had a difficult time driving traffic to its website. However, the platform has seen increased activity in terms of its +1 button throughout the web.

The comment tool is one of many new developments from Google that might be aimed at helping Google+ succeed. Brafton recently reported that Google has begun integrating Google+ posts and content into search results for queries relating to businesses with active Google+ Pages.

Joe Meloni is Brafton's former Executive News and Content Writer. He studied journalism at the University of Massachusetts, Amherst, and has written for a number of print and web-based publications.