In all likelihood, Friday’s date, 11-11-11, means little more than the 11th day of November to most. However, Google Trends reveals that many searchers are looking for more information about the various implications of this date, and businesses in a number of industries might find it has relevance to their businesses that can be used in content marketing efforts to catch trending clicks.
In the United States, it 11-11-11 marks Veteran’s Day, a day set aside to honor those in the military. In the United Kingdom and its Commonwealth countries, November 11 celebrates Remembrance Day to celebrate the end of World War 1.
These are annual events, but only once a century does 11-11-11 come around. Around the world, people took to Google Search to investigate the meaning of the palindromic date. According to Google Trends, searches for “11 11 11 meaning” quickly rose midway through Thursday and stayed strong throughout Friday morning.
Some of the theories deal with apocalyptic claims from various organizations, while others suggest the date brings them good luck, prompting many to wish and pray at 11:11 a.m.
For marketers, implementing these trending topics and others into web campaigns is an easy way to boost traffic and engagement. Some offer sales related to the date, while others simply create content that discusses their businesses’ relationship with veterans, religious beliefs and/or superstitions associated with the event.
The final quarter of the year provides ample opportunities for companies to leverage popular trends into content and search. Brafton reported last month that Halloween was an especially popular trend for businesses to take advantage of as searches for the day remained hot throughout October, and businesses can anticipate holiday-related search trends ahead.