On Wednesday, Google announced an option to test custom search engines within Webmaster Tools. The update makes it easier for marketers to run trials of custom search engines thanks to the addition of the tool in Google Labs.
Custom search engines created in Webmaster Tools can be placed on all of a business’ domains subdomains, so users can search for articles and other content across all of an organization’s websites. Marketers pay to use Google’s algorithm for on-site searches based on queries per year.
Google software engineering intern Sharon Xiao and software engineer Ying Huang reported that webmasters can also implement AdSense for Search into their custom engines to profit from the engine.
For businesses using content marketing, the appearance of Google-powered search on their home page is important as they work to expand their standing as a thought leader. Users frequently returning to see industry news updates can easily find older stories they consider important or want to share, and site visitors who are shopping can search for pages that may impact conversions.
Content marketing is an especially useful tool as search evolves. Brafton reported this week that 82 percent of companies included in a recent survey use or are implementing content marketing.
