As local search and commerce prove to be a major online marketing trend, there is simultaneously a movement to go global with marketing campaigns. To help marketers reach worldwide customers by localizing websites to fit searches around the globe, Google announced its new Google Global Market Finder.
The Global Market Finder asks marketers to input their current location, language and keywords. Then, they can filter global opportunity results according to region or search for worldwide markets.
It offers insight on the relative competitiveness, demand and ad costs in different locations around the world. This helps brands decide which markets are most worth the investment.
The corresponding AdWords tool – Global Advertiser – then translates websites and ads, as needed, for selected markets. The company boasts that "Google's search and content networks help you reach over 80 percent of internet users worldwide."
The latest data from the World Bank indicates there are more than 1.5 billion global internet users. Marketers may like the chance to have their goods marketed to these worldwide consumers via Google.
