Search enthusiasts and newcomers alike spend countless hours wondering how Google evaluates, ranks and delivers results to its users. To make the overall process easier for everyone to understand, the search engine giant recently published an interactive graphic that explains how search works in layman’s terms, and Google also highlights some impressive statistics, too.
Google is working to help the average American understand how content is ranked on the web, emphasizing the search giant’s continued focus on the user. Suffice it to say that websites hoping to gain and maintain visibility need content that focuses on the user, as well.
The site notes that the web is made up of more than 30 trillion individual pages. These sections hold the content people search for on a daily basis, and Google works tirelessly to get the right media in front of the right people. The company’s algorithms weave through these pages, indexing content along the way. In fact, Google’s index totals 100 million gigabytes. More, when search crawlers navigate from page to page, the search engine uses over 200 factors to arrange SERPs based on various clues like language, spelling and location. Google is also upfront about user context playing into rankings within the graphic, a feature that Brafton reported searchers initially met with resistance. With all of these features working together, Google delivers results in 1/8th of a second – lightning fast.
While search requires a more extensive explanation to truly understand the inner-workings of Google, the new web page gives beginners an insider’s look. Search marketing thrives on Google, and with the company improving its branded content curation technology daily, companies will continue to flock to the site for organic search discovery and lead-gen opportunities.