Research has shown that while most companies realize they need to implement some form of search engine optimization (SEO) many don’t understand it. One North Carolina group is hoping to change that for the state’s businesses.

The North Carolina Chapter of the Public Relations Society of America (NCPRSA) will have a luncheon next week entitled "Search Engine Optimization: What You Need to Know" to help companies get a better grasp of SEO and find out how it can work for them.

Brian Chappell, who will be talking to the group about the concept of search engine optimization (SEO) will focus on the way it can be applied to social media and how companies can better maximize their efforts in blogs and reputation management.

The NCPRSA says last year’s social media program was its most popular luncheon and expects the turnout next week to be similar.

A study earlier this month from practical ecommerce found that 94 percent of the companies surveyed implemented search engine optimization, with 62.4 percent saying it counted for half of their website traffic.

Yet still more than half did not understand the concept or engaged in what the company called "potentially unethical" practices.

Katherine Griwert is Brafton's Marketing Director. She's practiced content marketing, SEO and social marketing for over five years, and her enthusiasm for new media has even deeper roots. Katherine holds a degree in American Studies from Boston College, and her writing is featured in a number of web publications.