Maybe I’m living under a rock, but I haven’t heard anything about Ello since it came out and made such a big splash. It was supposed to change everything we knew about social media marketing, but the buzz has pretty died down at this point. Click play to watch the full video and find out what I think, or read on for the text version.
I might be speaking too soon, and we could be on the verge of major revolution … or (like a lot of things online) – Ello might have just SEEMED like a big deal at the time, but will have little impact on social marketing in the long run.
No hate for Ello here – all I’m saying is that a lot of networks have hit the scene and people swore they would be the next big thing.
Do you remember these sites?
When we’re moving at SnapChat speed, and people are used to swiping left when they don’t like what they see, we as marketers, need to be a little more prudent.
Stop trying to make fetch happen!
Don’t get me wrong – when there was a whiff that SnapChat was a viable marketing network, thanks to brilliant campaigns from companies like GrubHub and McDonalds, I was all over it. (And some of our social media strategists are still advocates.)
At Brafton, we were brainstorming campaigns, goals, trying to figure out how we to get followers. But it stalled out – Why? It wasn’t a very good fit and we were working really hard to make it happen.
If you can’t build a solid strategy on a network that maps back toward the results you need to see, take a step back and give it some time to marinate.
My advice? If you can’t build a solid strategy on a network that maps back toward the results you need to see, take a step back and give it some time to marinate. Maybe you’ll come up with a brilliant campaign, or you might realize that your target audience isn’t there and results will be hard to come by.
Your time and content will be better spent on networks where people are already looking to engage with you.
What do you think about Ello? Am I missing out? Or could it be a social flash in the pan? Let us know what you think! I’m Lauren Kaye, thanks for watching!