Businesses looking to target their social media marketing more effectively should make the channel a prime area for focus on the Hispanic community. According to a report from BIGInsight, Hispanic Americans are among the most active groups on social networks.
The report found that 49.8 percent of Hispanic social media users spend between one and five hours daily on these websites. Moreover, 13.7 percent of those studied said they’re logged-in to Facebook, Twitter or another website for between six and 10 hours per day. More than 5 percent spend 16 or more hours per day on the networks.
In terms of network popularity, Facebook is bar the leader among those studied. Eighty percent of Hispanic survey respondents said they have accounts, with 43.7 percent accessing their accounts more than once per day. Twitter and Google+ shared similar figures in terms of popularity among the Hispanic community. More than 17 percent said they were active on Twitter, while 14.3 percent check Google+ more than once daily.
Other popular platforms included LinkedIn, foursquare and Pinterest.
Brafton recently reported that consumers and B2B buyers across all demographics are increasingly active on social media websites. However, many businesses are missing the opportunity to improve lead generation and conversion on the web because of poor engagement practices.