HootSuite announced new integration with a series of services this week in hopes of help companies streamline their new media marketing efforts.

Social media dashboard HootSuite recently rolled out a series of apps aimed at making it easier for companies to monitor different elements of their new media marketing campaigns. With BIA/Kelsey reporting that as few as 20 percent of companies effectively integrate their campaigns, HootSuite’s additions may help organizations use different channels more effectively. 

HootSuite rolled out five new apps as part of its announcement, each allowing organizations to see activity in real time to make strategic content decisions and control different channels from the web-based dashboard.

The new apps include integration with email service provider MailChimp, microblogging service Identi.ca and content-centric RSS Reader. Using social media marketing can help companies expand their prospect base and boost web leads. Since social is often included in email and content marketing campaigns, being able to control each of these apps in one place will simplify the process for business.

Businesses stand to benefit from each of these udpates:

  • MailChimp is a popular email marketing service. Monitoring social media activity, such as frequent questions and other pain points from prospects, often leads to new ideas for email campaign. The integration of the email tool with HootSuite means marketers can make adjustments to their MailChimp campaigns quickly.
  • Identi.ca is similar to Twitter and often used as an internal social media tool. Its integration with HootSuite will help those managing their business’ social media marketing presence monitor colleagues’ discussions directly from their HootSuite dashboard, and it can become a great tool for gathering business data that can be used for marketing purposes.
  • RSS Reader, Chime.in and Vision Critical Surveys apps will help organizations as well. Managing each of these platforms without having to navigate to other websites or open new windows will help marketers carry their plans out more effectively.

HootSuite’s apps and integration are among the reasons companies rely on it to manage their social media marketing efforts. Brafton reported last year that HootSuite was among the first tools to integrate Google+.

Joe Meloni is Brafton's former Executive News and Content Writer. He studied journalism at the University of Massachusetts, Amherst, and has written for a number of print and web-based publications.