Hi, it’s Ted Karczewski with this week’s content and coffee with Brafton. I’ll talk about graphic design as a prime resource for stronger content marketing.
Brands are all about looking good on the web today – they use social media to create witty personalities and corporate blogs to educate new and existing customers. However, graphic design should be as much a part of a content marketing strategy as any other channel, especially with Americans increasingly drawn toward images in search.
Infographics are a great start to visual content marketing, but marketers can’t stop there; they have to explore every design opportunity on the web. Google’s Matt Cutts says, “You need pretty content,” but what constitutes “pretty” on the web?
While releasing infographics quarterly will help diversify your content strategy, examine other parts of your website to see where some color can bring your pages to life. Do you have custom CTAs throughout your site that scream “Click me?” Would one of your landing pages communicate your core message more clearly with a graphic? How about your social buttons – do they add pop to your site and encourage your visitors to connect with you on today’s most active networks? If your site doesn’t have any of these qualities, it’s time for an internet makeover.
A lot of brands spend time enhancing the under-the-hood aspect of their web pages for SEO, and it’s time to focus on the front-end design. Consider focusing on graphics this year to help you create a well-rounded site – one built for the future of search and with the end user in mind.
Catch you next week, and happy content marketing.