Brafton recently hosted a live Twitter event to discuss video marketing. Check out some of our favorite responses.

Brafton held a live Twitter chat on September 11, 2013 to discuss one of today’s fastest-rising trends in content marketing – video. Many brands face a common dilemma. They know they want video content, but they don’t know exactly how to get there, or how streaming media fits into their current strategies.

Brafton hosted a conversation to share insights about what’s most important when developing a successful video marketing campaign, from the equipment that’s crucial for professional results to the best metrics for measuring performance.

Here are some highlights from the event, if you weren’t able to tune in live:

Q1: Video – in-house or outsource: Pros and Cons? #cmQs

 Michael Bratschi's response to Brafton's latest #cmQs question.

Q2: What companies have #videos you find engaging AND effective? (Show us your brand videos!) #cmQs
Ross Brouse answers a question in Brafton's Twitter Chat.
Q3: Rank the importance of each element of your videos: Strategy, production, website integration, ad spend, YouTube Channel? #cmQs
Kevin Elliot answers a question for Brafton's Twitter Chat.
Q4: How does #video play into your sales funnel? What are your biggest goals?#cmQs
Ted Karczewski answers a question for Brafton's Twitter Chat.
Q5: Where NOT to cut corners: What are the most important #video elements to get right for professional #branded #video? #cmQs
Ken Wong answers questions for Brafton's Twitter chat.
Bonus fan Q6: When upgrading from DIY to a professional in-office studio, what equipment do you recommend? #cmQs
Katherine Griwert answers questions in Brafton's Twitter chat.
Q7: #SEO is a common #video mktg goal. How do you optimize video site landing pages for search? #cmQs
Brad Leibowitz answers questions for Brafton's Twitter Chat.
Q8: How do you measure the #SEO impact of your #videos? #cmQs
Lauren Kaye answers questions for Brafton's Twitter Chat.
Q9: 72% of marketers ‘believe’ #video increases purchases. How do you measure the lead gen/ sales impact?
Brafton answers a question in the latest #cmQs.
Q10: What #metrics can help you invest smarter in #video that delivers return? #cmQs
Ken Wong answers questions for Brafton's Twitter Chat.
Lauren Kaye is a Marketing Editor at Brafton Inc. She studied creative and technical writing at Virginia Tech before pursuing the digital frontier and finding content marketing was the best place to put her passions to work. Lauren also writes creative short fiction, hikes in New England and appreciates a good book recommendation.