Brafton held a live Twitter chat on September 11, 2013 to discuss one of today’s fastest-rising trends in content marketing – video. Many brands face a common dilemma. They know they want video content, but they don’t know exactly how to get there, or how streaming media fits into their current strategies.
Brafton hosted a conversation to share insights about what’s most important when developing a successful video marketing campaign, from the equipment that’s crucial for professional results to the best metrics for measuring performance.
Here are some highlights from the event, if you weren’t able to tune in live:
Q1: Video – in-house or outsource: Pros and Cons? #cmQs
Q2: What companies have #videos you find engaging AND effective? (Show us your brand videos!) #cmQs
Q3: Rank the importance of each element of your videos: Strategy, production, website integration, ad spend, YouTube Channel? #cmQs
Q4: How does #video play into your sales funnel? What are your biggest goals?#cmQs
Q5: Where NOT to cut corners: What are the most important #video elements to get right for professional #branded #video? #cmQs
Bonus fan Q6: When upgrading from DIY to a professional in-office studio, what equipment do you recommend? #cmQs
Q7: #SEO is a common #video mktg goal. How do you optimize video site landing pages for search? #cmQs
Q8: How do you measure the #SEO impact of your #videos? #cmQs
Q9: 72% of marketers ‘believe’ #video increases purchases. How do you measure the lead gen/ sales impact?
Q10: What #metrics can help you invest smarter in #video that delivers return? #cmQs