Google announced the release of Android 4.0, or Ice Cream Sandwich, this week, and the company believes it will make the mobile experience better for consumers owning both Android-powered smartphones and tablets.

The release of the latest iteration of Android, Ice Cream Sandwich, has Google, developers and users alike excited about the evolution of their handsets running the mobile operating system.

On its Mobile Blog, Google said that the primary goal of the operating system update is to make its smartphones and tablets operate similarly. Until now, the different devices ran varying versions of Android, which proved frustrating for owners of both a smartphone and a tablet.

According to Google, Ice Cream Sandwich is on par with desktop browsers, and Google has made every task on the mobile OS achievable through software buttons (the touchscreen) rather than hardware (various buttons on the actual device).

Ice Cream also integrates social media better than previous Android versions, including a contact’s various social accounts in the People application.

The browser used on Ice Cream Sandwich is essentially a mobile version of Google’s Chrome. Brafton reported last week that the availability of Chrome as a mobile app will allow users to integrate their desktop or laptop bookmarks to their smartphone or tablet far more easily and effectively.

Additionally, Ice Cream Sandwich will make using the web more intuitive and simple in general. Mobile search is becoming more popular as smartphones gain popularity and browsing speeds increase. Given that Google search is the default engine for the Android search shortcut, Brafton reported recently that SEO for Google’s algorithm will become more critical.

Joe Meloni is Brafton's former Executive News and Content Writer. He studied journalism at the University of Massachusetts, Amherst, and has written for a number of print and web-based publications.