PR Newswire reported that relevant images can help businesses enhance SEO and content marketing initiatives.

Businesses leveraging content marketing campaigns for SEO should consider including photographs on their article pages, PR Newswire recently reported. The use of images optimized with captions and other tags that include related keywords provide more SEO opportunities.

The captions and other metadata included with the photographs increase SEO, while effective use of the pictures will give a website higher quality feel. When a prospect lands on a page and sees a compelling photograph, they are a more likely to have a positive perception of the website, increase the company’s authority as a news provider. Brafton has reported that content pages with images have 94 percent higher page views than those that only have text.

Moreover, labeling the photograph with an appropriate title tag will increase the likelihood that it appears in various Image Search tools offered by search engines, according to PR Newswire.

In general, images should follow the same best practices for SEO as other forms content. Any instance of keyword stuffing in a photo title or caption will negatively impact search ranking and the overall quality of the website. Brafton recently reported Google distinguished engineer Matt Cutts said that “trust” is a critical element of a page’s ranking on a Google SERP. 

Joe Meloni is Brafton's former Executive News and Content Writer. He studied journalism at the University of Massachusetts, Amherst, and has written for a number of print and web-based publications.