Hi, I’m Ted Karczewski – welcome to this week’s content and coffee. We’ll look at how SEO content is one of the most trusted forms of media. You can watch the video below, and read our full recap.
When Bob Woodward and Carl Bernstein uncovered the scandals behind Watergate, U.S. media never felt more alive, more trusted. But the American public’s faith was shaken through media missteps and corruption. Now it seems search engine curation helps build confidence that online news content is credible.
A recent Edelman report found that overall trust in media increased 5 percent last year, and search engines top the list as valued information portals. Sites like Google and Bing have raced ahead, and now many Americans use the ‘net to find reliable information.
Fifty-nine percent of news watchers aged 18 to 29 trust traditional media, compared to 61 percent who favor search engines as sources. Clearly, the internet can help marketers or brands targeting Millennials.
Brands targeting older demographics will find SEO content can build trust, as well. Sixty percent of 30- to 44-year olds and 45 percent of 45- to 64-year olds have good faith in the news they find through search.
As a marketer, you might not consider yourself a journalist, but with 98 percent of the world’s largest brands managing their own online newsrooms, maybe it’s time you start. Reporting on niche, industry trends and events can keep you on the cusp of innovation – maybe you’ll even uncover your own Woodward and Bernstein story along your news-reporting journey.