Instagram recently ushered in new internet profile pages, creating opportunities for content marketers.

Instagram allows for the creation of custom content that is engaging, unique and exceptionally cool. The mobile application has seen immense success as a social media platform, but the platform is now gracing the web with personal internet profiles.

Marketers should take heed and consider making Instagram part of their social media marketing strategy, especially as 54 percent of leading brands are already sharing photos using the tool, according to a report conducted by Simply Measured.

Instagram announced its new internet profile pages on its blog on Tuesday, November 6, noting that the ability to view profiles on web browsers will allow users to easily find others to follow. The company didn’t discuss plans to differentiate between branded pages and personal profiles, but it illustrated how easy it would be to find Nike’s page using the new capability. Users can simply type in “” and be directed to the company’s photo sharing profile, suggesting all brands can have custom URLs that match their account names.

Brafton recently reported that Instagram is attracting more mobile engagement than Twitter and has inspired Facebook to create photo filters, proving that the platform is positioned to serve marketers looking to share content and drive users to the web. Moreover, the rise of Instagram and other image-sharing tools support data that visual content is among the fastest-rising marketing material on the web.

Emma Siemasko is a former member of Brafton's editorial team. Emma has experience with blogging, travel writing, industry news, SEO and content marketing. She used to live in South Korea, where she mastered the art of using metal chopsticks.