Marketers who thought they had already taken the brunt of Google’s search algorithm updates may be sorely surprised to find more changes may be on the way. Search Engine Land’s Barry Schwartz recently tipped SEOs off about the potential Panda or PayDay algorithm updates after Matt Cutts’ tweeted that there’s a “Multi-week rollout going on now, from next week all the way to the week after July 4th.”
Cutts published the Tweet in response to a comment, which cited seemingly spammy website content was still ranking highly in SERPs.
“Yup, we saw that,” Cutts replies, before broaching the subject of the new updates.
Due to the nature of the domain cited on Twitter – a United Kingdom car insurance company – The Search Engine Roundtable predicts these changes are an amendment to the recently introduced spam algorithm rather than the Panda revision.
No matter which ranking signals the update impacts, SEOs are eager to assess the focus and breadth so they can adjust their internet marketing strategies accordingly. Domains have been confronted by Penguin 2.0 this spring (check out Brafton’s latest infographic to learn how to avoid a fight with this spam-punish algo) and a new algorithm that targets spam web content in search, such as payday loans and pornography.
Fortunately, marketers can avoid the negative implications of algorithm updates by sticking to white hat SEO practices. Brands will win prime search engine real estate (and conversions) by following advice reiterated time and time again from Google: design easy-to-navigate sites, make content visually pleasing and publish regular custom content to educate site visitors.