Search engine giants like Google, Bing and Yahoo! are constantly updating and releasing new algorithms and initiatives to create the best possible and most relevant search results on the web. Search Engine Watch recently highlighted information regarding holiday shoppers this season, as levels reached an all time high. Practices like retargeting and personalization helped online retailers increase sales margins.
According to research from comScore, Cyber Monday produced the greatest revenue during that fateful shopping week at the end of November. Search Engine Watch looked at the four-day shopping crunch between Thanksgiving and Cyber Monday to determine that successful conversions were driven by personalization through retargeting efforts. Surprisingly, the Tuesday and Wednesday after Cyber Monday saw significant online sales.
“By finding consumers near the bottom of the marketing funnel, retargeting matches interest with intent and gently nudges customers back into the purchase path. So there you have it. Welcome to the future of search- personalized retargeting.”
Brafton recently reported that consumers are willing to forego their privacy for increased customization of SERPs. Marketers should focus on creating custom content that will help show results in relevant searches, harnessing SEO best practices. Bing and Google are both working to customize results based on location, presenting opportunities for content marketers looking to make conversions.