Search engine optimization (SEO) practitioners walk a fine line. Their main target, Google, maintains an extensive set of standards that discourages gaming the system in order to improve search engine ranking. But legitimate SEO – the type that provides original, meaningful content written purposefully – can unintentionally run afoul of Google’s strictures.
SEO Consult writes that "many businesses panic when their site disappears from the search engine results pages, and rightly so. It’s a situation no site wishes to be in. Time is needed, however, to determine whether the lack of inclusion was just a glitch or whether it was in response to perceived rule-breaking." The blog also notes that it can be difficult to tell whether or not a site really has disappeared from Google’s index.

Working with professionals – who are much more likely to be familiar with the ins and outs of search engine optimization (SEO) – can help avoid a costly de-listing and the consequently time-consuming battle to reinstate and re-index a banned site.

Katherine Griwert is Brafton's Marketing Director. She's practiced content marketing, SEO and social marketing for over five years, and her enthusiasm for new media has even deeper roots. Katherine holds a degree in American Studies from Boston College, and her writing is featured in a number of web publications.