Although the nation’s unemployment rate dropped slightly last month it is still a tough market for job seekers. With that in mind, those looking for work might want to consider taking a page out of playbooks of large companies and use online marketing techniques like search engine optimization (SEO) to get work.

CIO.com notes that some people, like California-based IT professional Henry Hirschel, have taken some untraditional steps in order to help the job hunt.

Hirschel tells the news provider that through tools like Google Analytics he can see if HR people are looking at his website, LinkedIn page or his blog, rather than just wonder if his resume was deleted after he emailed it.

He also uses search engine optimization (SEO) techniques to make sure that all the sites associated with him rank high in a number of important keywords – including his name. Hirschel says that since beginning his job hunt in January he has seen a steady increase in traffic to his website and blog which he attributes to search engine optimization (SEO) and making sure all the sites link back to each other.

Search engine optimization (SEO) can work for the other side of the coin as well. Recently SharkStrike released a white paper which said companies can improve the quality of the recruits they hire through SEO.

Katherine Griwert is Brafton's Marketing Director. She's practiced content marketing, SEO and social marketing for over five years, and her enthusiasm for new media has even deeper roots. Katherine holds a degree in American Studies from Boston College, and her writing is featured in a number of web publications.