Search engine optimization (SEO) professionals can get a little bit closer to effective real-time search capabilities with the advent of Google’s new, speedier search engine, currently known as "Caffeine."
Social media blog Mashable asserts that Caffeine "seems more capable of producing real-time results," which would be an enormous bonus for search engine optimization (SEO) professionals, who have labored to turn the new-found search features of sites like Twitter into consistent drivers of traffic.
Caffeine is currently under development, and a test version is available for public use. AdWords are conspicuous by their absence, which means that search engine optimization (SEO) is the only form of search marketing available in the early stages of Caffeine’s availability.
Mashable also says that Caffeine is noticeably faster than the standard Google search engine, and points out that the changes will not be limited to a speed upgrade. Rather, Caffeine marks a near-complete overhaul of the world’s most popular search engine. The company has stated that it aims to make improvements to the search engine’s "size, indexing speed, accuracy, comprehensiveness, and effectiveness."