Klout, a leading (free!) social media monitoring tool, has announced some updates that may help social marketers track their brands' influence better.

Klout, a leading (free!) social media monitoring tool, has announced it is offering some updates to its service. The company has launched a preview of its new services, which it hopes will enable marketers to understand their businesses' social influence better.

According to the company, a new profile design will offer brands “better insight into your Klout score and persona.” Marketers will also be able to manage the display of their influencers more easily.

Further, the updates include improved analysis tools. Klout says its upgraded analytics show users more relevant influencer data, as well as an improved overview of how their Klout scores change over time.

Brafton has reported that monitoring social media ROI will be a top marketing priority this year, and the updated Klout may help them achieve this goal. In fact, there are a number of free social monitoring tools that can help marketers understand their brands' social influence.

Katherine Griwert is Brafton's Marketing Director. She's practiced content marketing, SEO and social marketing for over five years, and her enthusiasm for new media has even deeper roots. Katherine holds a degree in American Studies from Boston College, and her writing is featured in a number of web publications.