Consumer and enterprise identity management company Viziblility recently reported 35 percent of law firms included in a recent poll use QR codes as part of their social media marketing strategies. Even as they invest in this innovative new technology, the survey found marketers in the legal sector lacking in terms of mobile website marketing.
Vizibility targeted members of the Legal Marketing Association and other top law firms to compile its results. In general, QR codes are becoming critical for businesses of all kinds looking to leverage diverse marketing options. More than 14 million people scanned QR codes with their smartphones in June 2010.
According to the study, the percentage of law firms using QR codes could balloon to 80 percent, as 45 percent lacking the technology plan to implement it soon to join the 35 percent already leveraging it.
“QR codes are emerging as powerful branding tool for savvy professionals and the firms that employ them,” Vizibility founder and CEO James Alexander said in a release.
Even with the growth of legal QR code use, Vizibility found only 12 percent of the top 100 law firms in the U.S. have a website designed for optimum use on mobile devices, namely smartphones. QR codes are nice addition to social media and SEO campaigns. However, it’s difficult for companies to maximize their benefit if website visitors can’t access all of the site’s features.
The potential audience for mobile websites has grown consistently in recent years as more people access the mobile web. Brafton reported that more than 97 million people access the mobile web at least once every month. By 2015, at least 60 percent of mobile phone users are expected to use the mobile web monthly.