Sixty percent of B2B companies listed lead generation as their No. 1 goal moving forward, and 48 percent of those businesses believe it to be a challenge for their organization moving forward. Additionally, 57 percent of responding companies say prospect conversion is a primary goal, with more than 50 percent calling conversion a challenge.
Businesses have found that strategic content marketing strategies can help in terms of lead generation. Developing informative, keyword-rich content is effective in two critical ways – improved SERP standing and improving a company’s reputation as a thought leader in its particular niche. Including links to landing pages and calls to action provides prospects with a simple, intuitive way to convert.
Challenges standing in the way of businesses looking to improve their lead generation are numerous, according to MarketingSherpa. However, a lack of time and resources ranked No. 1. Outsourcing the task to a third-party agency has become a popular method of achieving these goals.
Brafton reported yesterday that more than 40 percent of businesses are or plan to dedicate one-quarter of their marketing budgets to hiring agencies specializing in specific, business-critical marketing strategies.