On Wednesday, the date will be February 29 for the first time 2008, and the term was already ranking on Google Trends by press time on Wednesday. Currently, No. 19 on the list, it’s likely more people will conduct searches on the term into Wednesday and throughout the day.
The web has allowed consumers to find information on these events, while this research often begins on search engines. Using the term “Leap Year” in content can help businesses leverage the fervor and interest in the event to boost web traffic.
In the past, Brafton has reported on different events, holidays and other popular topics that companies used to generate timely, topical traffic. Among these were the Super Bowl, Groundhog Day and the Grammy Awards.
Each event was among the most popular topics on search and social in the days prior and afterward. While it can be difficult for some companies to find the best way to relate each topic to their industry, doing so successfully can help improve traffic.