Review some of our favorite answers from today's live Twitter chat - #cmQs

Brafton held its first live Twitter chat today on the challenges content marketers face when developing their strategies. It was wildly successful, reaching a speed of 85.7 Tweets per hour. In the next few days, we’ll be sharing our insights to help those who struggle with content creation. We’ll also share tips from other experts who participated in the Twitter chat on how to mitigate those challenges. Below we’ve outlined the questions and included some of our favorite responses – enjoy!

Q1: How often should you add fresh content to your website for SEO? For loyalty? #cmQs
As a company whose product designs and necessity change with seasons & holidays, our customers receive constant updates I think you should post as often as possible without allowing content quality to suffer. Don't overextend yourself.
Q2: What’s the most important question to ask about your prospects or customers to create audience-responsive content? #cmQs
What matters to them and why. Is there a pain point you can address/solve? What are challenges your customers or prospects face and how would we be able to help them overcome those challenges.
Q3: How (and why) do you measure engagement for content marketing? #cmQs
Look at bounce rates on a given page - is the content keeping people around? Why? To hone in on what is working and what isn't. To refine your process and become more engaging.
Q4: How do you stay connected and interact with real-time social users who want immediate responses? #cmQs
Plenty of mobile apps to make sure you're connected and responding. Timely and timeless are two most important qualities. Stay plugged in. Connect users with correct person to address issues quickly. Be real.
Q5: Besides testimonials, how can brands create meaningful videos for content marketing? (Viral is not an answer) #cmQs
Videos need to be meaningful, but also fun. Make business content fun and clever, not boring. Quality, again. Hire Experts. A5 video interviews with in-house experts convey knowledge & establishes your brand as a credible thought leader Use video to show who is behind the corporate curtain. It helps you be "real."
Q6: What’s your secret to a content marketing editorial calendar that works? #cmQs
Force your creativity - set a content quota. Establish your cadence - X news, X thoughtful, X responses. Pre-plan ideas and dates. Plan content around product updates, releases, etc. holidays, company events...this is a tricky one.

To participate in our next chat, connect with @Brafton or contact us directly here, we’d love to hear from you.


Ted Karczewski is an Executive Communications Associate at Brafton. He works to develop his own voice and apply his passions to the evolving world of SEO and content marketing, but he doesn't shy away from writing for fun. After graduating from Suffolk University, Ted used his Communications degree to test out Sports Journalism before Marketing at Brafton.