Feeling lost in the social media landscape? You’re not alone. A lot of marketers feel overwhelmed by the proliferation of big data, which is supposed to tie campaigns to results but can become confusing if marketers don’t know how to make sense of social analytics data. In fact, only 12 percent of people surveyed for Web Marketing 123’s 2014 State of the Digital Marketing Report said they can measure social ROI.
Myriad solutions have cropped up to resolve this social media dilemma, but even picking the right one can become challenging. Some companies are looking to distribute content across platforms, while others are looking exclusively to pull all of their follower feedback into one space. As social marketing becomes more sophisticated and demands agile responses, brands must be prepared with enough hands on deck or the right tools.
“With the tech industry being flooded with many different social apps and tools, it is difficult for companies to differentiate between the plethora of options. The Social App Map, created by Software Advice, is a useful tool for any business looking for a convenient way to help manage its social presence,” said Ty Scheiner, Brafton’s Social Media Manager.
Prospects and customers already turn to various social sites when they’re researching products or providing feedback about services. Marketers need to be there with information and answers, or they will be left in the dust by competitors that are most responsive.
