The success of an email marketing campaign can be boosted by offering consumers "spicy" content, an expert has commented.
Nick Stamoulis, writing for Brick Marketing ‘s Email Marketing Journal, explained that if recipients are interested in what a company has to say or the information they know it provides, then they are more likely to continue reading emails.
The most powerful tool is useful advice, he continued.
Email content which provides information the consumer requires without referring them to an online source they have to pay for can help make a direct marketing operation a success, Mr Stamoulis suggested.
He added: "Email content that really grabs people is something that you will want to write on a consistent basis to keep your subscribers coming back for more and to prevent readers from opting out."
Recently, online resource EmailTrainer.com told marketers that contacting an email list is easy but securing consumer attention is not.
It urged firms to send their subscribers valuable content as they have signed up for emails because they believe they will be sent useful information.
