A report from Viacom found that tablet use is growing in terms of ownership and the frequency of use.

A report from Viacom found that consumers are using their tablets more frequently and in a number of locations. The widespread capability of these devices has led to their inclusion in activities ranging from entertainment to professional. As such, content marketing campaigns aimed at consumers and B2B buyers must appeal to the evolving demands of these audiences.

According to Viacom, 96 percent of tablet owners use their devices in their living rooms, while 94 percent said they browse the web or read on their handsets in bed. On the other end, 59 percent said they use their tablets in the workplace, and 55 percent said they use their devices in class and for school work.

Brafton recently reported that 91 percent of tablet owners said the device is becoming their primary access point to the web for online information. Using these devices in several different environments lends itself to varied tasks.

While content marketing campaigns should be designed to reach a target audience in the formats that most appeal to ideal prospects, tablet users are especially active in searching for certain kinds of content. For example, Brafton recently reported that a majority of tablet users said they began consuming more news content after purchasing the device than they did prior.

Joe Meloni is Brafton's former Executive News and Content Writer. He studied journalism at the University of Massachusetts, Amherst, and has written for a number of print and web-based publications.