It appears that the use of search engine optimization (SEO) for the tourism industry is on the rise as one area in Missouri is using the online marketing tool to lure visitors to its website and hopefully to its region.

The Boonsville Daily News reports that the Boonsville (Missouri) Tourism Commission met this week and was told of the new developments of the area’s tourism website which is currently in development and expected to be unveiled next week.

According to the paper, Jeannie Anguaoui told the board that the site will incorporate search engine optimization (SEO) to increase the online visibility of the area and its tourism potential. Area businesses will also get in on the deal as the paper reports that the site will include information on lodging and restaurants in the region.

The use of search engine optimization (SEO) to increase the online exposure of a specific region in the hope of increasing tourism and business appears to be on the rise. Recently it was reported that the Roanoke (Virginia) Regional Partnership was using SEO to increase tourism and business in the area while also attempting to give the area some name recognition.

Katherine Griwert is Brafton's Marketing Director. She's practiced content marketing, SEO and social marketing for over five years, and her enthusiasm for new media has even deeper roots. Katherine holds a degree in American Studies from Boston College, and her writing is featured in a number of web publications.