Stefanie D’Aulizio presents this week’s content and coffee with Brafton. Click play on our video below, where we’ll talk about the projected mobile marketing spend increase and why you don’t have to do anything different to benefit if you’ve got a solid content marketing plan. (If you’re in a hurry, check out the full transcript for a quick skim!)
Mobile Smartphone and tablet penetration have skyrocketed over the past five years, with Americans turning to their mobile devices to access the web, Tweet and even Snapchat their friends. The Mobile Marketing Association estimates that U.S. enterprises will spend $10.4 billion on mobile marketing efforts by the end of this year, and $20 billion by 2015.
The MMA estimates that for every $1 spent on mobile promotions, a company generates $20 in returns.
Clearly brands see the value of mobile marketing – the MMA estimates that for every $1 spent on mobile promotions, a company generates $20 in returns. So you want a piece of that pie – who wouldn’t?
Fortunately, Google+ makes it easier for you to generate ROI without changing up your content marketing campaign too much. The search-owned social network revamped its mobile application to surface relevant content for its users. When members +1 or share media on their own accounts, Google+’s technology uses those activities to determine which content it should promote to users with similar interests and connections. That means the content you post to Google+ will reach a wider audience and you don’t have to do anything except click “post.”
Isn’t it great when new technology does the work for you? Of course, you still need compelling articles to post to Google+ or else you won’t get any +1s or shares to begin with. A lot of critics say mobile is the future – we say smartphones and tablets will only support what brands are already doing.
Content marketing is here to stay, and social media makes it easier for you to reach on-the-go prospects with the same great media you publish to your website already.