Landing pages, blog posts and other pages bring inbound leads, creating the need for custom content.

A large amount of quality, custom content on a website helps Google and Bing bots find relevant search results, but it also generates inbound leads. According to a new report by HubSpot detailing the marketing benchmarks from thousands of businesses, brands are seeing more inbound traffic on account of their websites’ content, particularly in respect to page count. Lead generation and conversion efforts can be impacted by initiatives that keep the creation of new pages in mind.Impact of website content

Sites with over 1,000 pages see significantly more clicks than those with 1 to 50, or even those with 301 to 500 unique pages. In fact, companies with over 1,000 pages see 9 times more traffic than those with less than 51 pages, reports HubSpot. Additionally, companies with 51 to 100 pages see 48 percent more traffic than those with only 1 to 50 pages, representing a substantial increase that content marketers can leverage through the production of innovative, SEO-friendly content.

It’s clear that generating enough content to fill these pages is somewhat of an issue for marketers who are strapped for resources. Companies with active blogs see 15 times more traffic than those who have yet to create a relevant blog, but with a lack of content writers, it’s difficult to imagine constant updates. Another report by the Content Marketing Institute revealed that 51 percent of B2C marketers have difficulty creating enough content to support internet marketing efforts. Those who are struggling to create more pages might consider outsourcing their content marketing initiatives to third-party experts, which have in-house teams that can help fill those pages with engaging, relevant and informative blogs, news articles, updates, infographics, photos and more.

Emma Siemasko is a former member of Brafton's editorial team. Emma has experience with blogging, travel writing, industry news, SEO and content marketing. She used to live in South Korea, where she mastered the art of using metal chopsticks.