A recent survey from the Boston Consulting Group, relayed by eMarketer, reveals that enhanced web access and mobile content are top features attracting tablet readers.

Brafton has reported that tablet shipments are expected to surpass PC shipments, and content marketers might be interested to learn that media content is driving purchases. A recent survey from the Boston Consulting Group, relayed by eMarketer, reveals that enhanced web access and mobile content are top features attracting tablet readers.

Marketers will likely find they can reach relevant audiences via tablets, as the survey found that 50 percent of internet-using Americans who know what tablets are intend to purchase one within the next year. Nearly three-quarters (70 percent) expect to own a tablet within the next three years.

The results suggest that consumers are interested in accessing a variety of content via their tablets, including videos. Marketing with video content could be a key way to appeal to this growing demographic (and Lady Gaga recently launched an online video campaign that may inspire brands to create original, engaging videos).

Plus, 64 percent of respondents say enhanced web access is a top feature that will increase their tablet use. With this in mind, brands might want to optimize their content for mobile searches. Google has offered some valuable tips on mobile SEO marketers may consult.

The search giant might offer more tips for mobile marketing soon, and it could have new mobile-friendly features in store for advertising partners. As Brafton has reported, Google execs made clear at the recent SMX West conference that moving into the mobile local space is a priority for the company.

Katherine Griwert is Brafton's Marketing Director. She's practiced content marketing, SEO and social marketing for over five years, and her enthusiasm for new media has even deeper roots. Katherine holds a degree in American Studies from Boston College, and her writing is featured in a number of web publications.